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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1985The concept of "lower priced for a reason" is reconfirmed to create easy to use products by utilizing natural materials as they are, and the original Muji brand concept is revitalized through product development activities.
Business development Mujirushi Ryohin Division is established within the Seiyu corporate structure to manage the Muji brand.
A nationwide expansion program for Muji stores is undertaken.
Store development March: Mujirushi Ryohin Kawaramachi (162 m 2 , in Kyoto).
April: Mujirushi Ryohin Plaka Niigata (126 m 2 )
Number of items Apparel: 187 / Household goods: 706 / Foods: 193 (1,086 in total) Main products Silk Pyjamas, Cotton Jersey Dress, 100% Brazilian Linen T shirts, Xinjiang Cotton Scoop neck Shirts, Day Pack, Cypress wood Sandals, Cotton Ecru Curtain, Kotatsu (Heater Table), PP Bathroom Accessories, Toilet Paper Rolls (unbleached), Tissue Paper Refill (unbleached), Tooth Brush (clear, 5 pcs), Stainless Fork, Spoon, Knife, Peanuts, Wheat Chocolate, Boiled Bamboo Shoot, Rye blended Wheat, Mixed Vegetable Muji s advertising messages "Even the streets are changing" "NO NEWS... is good news" Awards, etc.
The "My Muji" contest is inaugurated within the company.
Silk Pyjamas The Ryohin store concept In June 1983, we opened Mujirushi Ryohin Aoyama, the first Muji retail outlet, in Aoyama, Tokyo, one of the most fashionable areas in the city.
The new concept that the store had formulated in response to the needs of the age attracted much attention.
The store was used as a model for the 155 stores opened in the following year.
Early Muji stores typically had a floor space of between 100 and 130 square meters and offered just 200 to 300 items.
As of February 2000, Ryohin Keikaku is selling 4,232 items through its domestic network of 251 stores.
The increase in the number of products reflects our marketing strategy of presenting a total lifestyle concept based on a philosophy of simplicity and practicality.
The pursuit of this strategy now requires an increase in selling space.
In addition to opening new stores, we are promoting projects to expand the size of existing Day Pack stores and currently classify our stores into three standard categories: 1,000 square meters, 1,650 square meters, and 3,300 square meters.
Ryohin Keikaku has also recorded steady growth overseas since opening a Muji store in London in July 1991.
As of February 2000, a total of 17 Muji stores are operating overseas, 13 in the U.K. and 4 in France.
Mujirusi Ryohin
