Contact us
Corporate Infomation
Muji's Philosophy of 'No Brand Quality Goods'
Franchise partnership information.
Terms and Conditions
Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1981The importance of each product's fundamental design in particular, their functionality and simplicity is re emphasized.
Business development Commences selling clothing items.
Sales corners for apparel and underwear sections are established in Seiyu stores.
Number of items Apparel: 23 / Household goods: 30 / Foods: 48 (101 in total) Main products Ladies Socks (5 pairs), Tights 10 (pairs), Men's Scoop neck Half sleeve Shirts (2 pcs), Bibs, Recycled Paper Memo Pad, Paper Dust Pack, Nylon Sponge Cleaner, Stick Laundry Soap, Seaweed Sheets, Crisps, Vanilla Ice Flavour Candy, Chocolate coated Peanuts, Smoked Squid Muji's advertising message "In love with no frills" "Salmon All parts eatable" Muji products Muji products embody both our product design concept and our overall philosophy.
Since its birth in 1980, the Muji brand has attracted an increasing number of consumers through a growing understanding of our sales concepts.
Our idea of providing products that are truly excellent in quality at lower prices has been achieved by avoiding the waste typical of existing products, such as unnecessary functionality, over decoration, and excess packaging.
Responding to the consumer trends towards "reasonable prices," we have carefully designed and developed products that meet the needs of the age.
Based upon our unique development process and the accumulation of innovative ideas based on the consumers viewpoint, we have created simple and user friendly Muji products.
In order to provide good value products that are "lower priced for a reason" in larger quantities, we procure materials from all over the world.
