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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1999With the children of the baby boom generation now reaching marriageable age, cross generation products are developed based upon the same Muji concepts, including maternity clothes, baby wear, and children s furniture.
Business development Upsizing of Muji stores in Seiyu.
February: Eighth campaign to reevaluate product pricing (average price reduction of 13% on 200 items)
June: Ninth campaign to reevaluate product pricing (average price reduction of 13% on 222 items)
July: Establishes Ryohin Keikaku U.S.A., Ltd.
August: Starts partnership with the East Japan Railway Co. and the East Japan Kiosk Co., Ltd.
September: Conducts experimental marketing of Muji products on the Internet in the United States. (Completed in December)
October: Starts the Mujirushi Ryohin com KIOSK business (operated by the East Japan Kiosk).
October: Stocks split at a ratio of 1:2
October: Tenth campaign to reevaluate product pricing (average price reduction of 11% on 111 items)
Store development March: Muji Bluewater (192 m 2 , in the U.K.)
April: Mujirushi Ryohin Factory Outlet Osaka Blossom (231 m 2 )
May: Muji Auber (288 m 2 , in France)
August: Mujirushi Ryohin Kokubunji (1,577 m 2 , in Tokyo)
August: Mijirushi Ryohin Factory Outlet Kokubunji (463 m 2 )
September: Mujirushi Ryohin Aeon Kurashiki (840 m 2 )
October: Mujirushi Ryohin Factory Outlet Marine Eye Powder Pia Kobe Porto Bazar (463 m 2 ) Mujirushi Ryohin com KIOSK
November: Muji Leeds (350 m 2 , in the U.K.)
Number of items Apparel: 992 / Household goods: 2,785 / Foods: 455 (4,232 in total) Main products Baby Wear, Ladies Pattern Order made Shirts, Suitcase, 3 way Nylon Bag, Washable Duvet, Double Size Mattress with Legs, Beech Wood Craft Paper Speaker Desk, Children s Wooden Furniture, Children s Craft Paper Furniture, Ceiling Lighting, Lighting, 25 inch TV, Large Refrigerator / Washing Machine, MD/CD Components, Craft Paper Speaker, Wooden Panel, Toy Building Block, Clay, Ash Tray, Set of Tools, Disposable Camera, Craft Notebooks, Picture Frame, Gel Ink Ballpoint Pen, Eye Powder, Lipstick, Canned Sugarless Tea, Dumplings Muji s advertising messages Set of Tools "Baby Muji" "Playing ball with customers" "Traveling smartly" "What I want to say about Muji products" "Oh! but it s all right..." "Our triangular relationship" "On the station. In your life. Mujirushi Ryohin com KIOSK." Awards, etc. Receives the 21 st Senkensho Award. / RKE receives Marie Claire Maison Award (Corporate Strategy Award). / Wins the Fiscal 1999 Good Design Awards for Children s Craft Paper Desk and Stool, Children s Wooden Bed, Desk, Chair, Side Cabinet and Wagon, and Kitchen Scale. / Receives the ninth International Design Award. / Beech Wood Desk Wins the MAPIC Award.
