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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1998We introduce "Muji products developed in response to customers various requests" based on the principle of "two way communication." Business development.
February: Sixth campaign to reevaluate product pricing (average price reduction of 13% on 155 items).
April: The Zhuhai Logistics Center commences operations.
April: Establishes Ryohin Keikaku France S.A.
August: Seventh campaign to reevaluate product pricing (average price reduction of 14% on 114 items)
September: The Kobe Logistics Center commences operations.
December: The Urayasu Logistics Center commences operations.
December: Closes Muji stores in Hong Kong and Singapore.
December: Stock listed on the Second Section of the Tokyo Stock Exchange.
Store development March: Mujirushi Ryohin Kofu Yamako (499 m 2 , in Yamanashi) Maternity Wear.
March: Mujirushi Ryohin Jusco Rakunan (439 m 2 , in Kyoto).
April: Mujirushi Ryohin Kohoku Tokyu (773 m 2 , in Yokohama)
June: Muji Whiteleys (357 m 2 , in the U.K.)
July: Muji Long Acre (258 m 2 , in the U.K.)
October: Muji Saint Sulpice (175 m 2 , the first Muji store in France)
October: Mujirushi Ryohin Lumine Shinjuku (737 m 2 )
October: Muji Trafford Centre (212 m 2 , in the U.K.)
November: Muji Kingston (188 m 2 , in the U.K.)
Number of items Apparel: 954 / Household goods: 2,739 / Foods: 462 Waxed Paper Can (4,155 in total) Main products Maternity Wear, Men s Pattern Order made Shirts, Wooden Unit Box Furniture, Rectangular Kotatsu Sports Pack (Heater Table), Kotatsu (Heater Table) Duvet, PHS Phone, Woolen Wilton Rug, Fabric Box, Maple Veneer Standing Mirrors, Cordless Telephone with Fax Machine, Loose leaf Accounts Book, Recycled Paper File / Notebook / Grey Envelope, Lip Balm, Wooden Cosmetic Pencil, PC Rack, Waxed Paper Can, Sports Pack, Food Supplement Gum / Jelly, Kinari Food (unrefined sugar coated cereals) Muji s advertising messages "Steadfast" "Achieving our target prices" Cordless Telephone with Fax Machine "Preferred simplicity" "Your opinions form Muji products" "The charm of the material" "For worried mums" "Sold anytime, all the time" "More sizes!" "Essential functions!" "Better ingredients!" "Food that is as close to natural as possible" Awards, etc. Receives the 1998 JMA Total Marketing Prize. / In the 38 th Annual JAA Advertising Concours, receives the gold prize for its newspaper advertisement "The pleasure of doing nothing" and a bronze prize for the newspaper advertisement "Muji for children." / Receives the Grand Prix in the marketing section in the sixth Nissen Advertising Award. / Receives an award from the Printing and Publishing Research Institute for four 1998 apparel catalogs in the 40 th Annual All Japan Catalogs and Posters Exhibition.
Wooden Chest / Steel Unit Shelf.
