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Corporate Infomation
Muji's Philosophy of 'No Brand Quality Goods'
Franchise partnership information.
Terms and Conditions
Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1997We put on sale some products that are unbelievable from the traditional, common sense standpoint light and compact "inflatable furniture" to enable resource and space saving.
Business development Muji factory outlets are opened.
February: Fourth campaign to reevaluate product pricing (average price reduction of 18% on 222 items)
May: Terminates its partnership agreement with Liberty of the U.K. and transfers management rights to its subsidiary Ryohin Keikaku Europe Ltd.
August: Fifth campaign to reevaluate product pricing (average price reduction of 16% on 110 items)
December: Obtains ISO 9001 certificate.
Store development February: Marui Kichijoji ten Mujirushi Ryohin (1,421 m 2 ).
April: Mujirushi Ryohin Hiroshima Wizwonderland (2,181 m 2 )
October: Mujirushi Ryohin Fujisawa (2,109 m 2 , in Kanagawa)
October: Mujirushi Ryohin Attrait Ebisu (495 m 2 , in Tokyo)
October: Muji Oxford Street (307 m 2 , in the U.K.)
November: Mujirushi Ryohin Sunstreet Kameido (1,368 m 2 , in Tokyo)
December: Mujirushi Ryohin Factory Outlet Nagaoka (433 m 2 , in Niigata)
Number of items Apparel: 745 / Household goods: 2,394 / Foods: 492 (3,631 in total) Main products Striped Cotton Seersucker Shirts, Home Wear, Marui Kichijoji ten Mujirushi Ryohin "New Styling" MD, Inflatable Furniture, Steel Unit Muji Oxford Street Shelving, Tencel Cushion, High Density Bed Mujirushi Ryohin Sunstreet Kameido Fabrics, Beech Shelf, Microwave Oven, Aluminum Pendant Light, Portable CD Radio, Aluminum Saucepan, Recycled Paper Planter, 20 inch Bicycle, Light Toning Water, Moisturizing Milk, Fragrant Candles, Mini Dorayaki (bean jam pancake), Plum Mints, Wine (licensed stores only) Muji s advertising messages "Muji innovates outdoor cooking" "Muji for children" "Shirts like old friends" "Straightforward," "Unpainted face," and "Inherent quality" "The pleasure of doing nothing" "With air, we have solved the problem," "With air, we have made it more comfortable," and "With air, we have made it disposable." Awards, etc.
January: Presentation and commendation of "Ryohin Aluminum Pendant Light Vision" / In the 37 th Annual JAA Advertising Concours, receives the silver prize for the magazine advertisement "Unpainted face." / In the 39 th Annual All Japan Catalogs and Posters Exhibition, receives an award from the President of the Tokyo International Trade Fair Commissions for three Kinari Campaign posters and an award from the Ministry of Finance s Director General of the Printing Bureau for eight other catalogs. / Receives the PLMA prize for superior products.
Portable CD Radio.
