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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1996We expand our apparel lineup, with lingerie and foundation garments making their debut.
Business development January: Commences experimental recycling of PET bottles, cans, and glass bottles.
February: Second campaign to reevaluate product pricing (average price reduction of 20% on 236 items)
March: Opens "Hanayoshi" Tachikawa as our first flower shop.
April: Stocks split at a rate of 1:1.
3 July: Increases capital to 6,766.25 million.
August: Opens the Muji Minami Norikura Campground.
August: Third campaign to reevaluate product pricing (average price reduction of 18% on 212 items)
October: Launches its award winning "Field Cooker" portable outdoor cooking equipment.
December: The Fukuoka Logistics Center commences operations.
Mujirushi Ryohin Canal City Hakata.
Store development April: Mujirushi Ryohin Canal City Hakata (1,689 m 2 )
November: Mujirushi Ryohin Bellcity Suzuka (482 m 2 , in Mie)
December: Mujirushi Ryohin Okayama Fitz (1,520 m 2 )
Number of items Apparel: 692 / Household goods: 2,148 / Foods: 499 (3,339 in total) Main products Lingerie, Melton Wool Duffle Coat, Field Cooker, Sofa Bed, Folding Bed, Condoms, Thai Vegetable Dye Luncheon Mats, Cotton Towel, Indian Cotton Multiuse Cloths, TV with Video, Japanese Tableware, Steel ATB Bicycle, Tarpaulin Pouch, Noodles, Freeze Dried Food (Rice Gruel / Rice Porridge / Risotto / Drink) Muji s advertising messages Melton Wool Melton Duffle Coat "Made from a truly woman s viewpoint" "Muji is falling in love with India" Field Cooker "Making efforts for more sizes" "Muji prices reduced once again" "Have a Merry Christmas with Muji products" Awards, etc. Activities to define the "Ryohin Vision" commence within the company. / Receives an award from the President of the Japan Chamber of Commerce and Industry for three apparel catalogs in the 38 th Annual All Japan Catalogs and Posters Exhibition. / In the 36 th Annual JAA Advertising Concours, receives the silver prize for the newspaper advertisement: "Muji prices reduced once again." / Receives the silver prize for its household goods catalog for the autumn and winter of 1995 in the 10 th All Japan DM Contest.
Steel ATB Bicycle.
