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Muji's Philosophy of 'No Brand Quality Goods'
Franchise partnership information.
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1995We introduce eight items in a range of easy to use and "unbreakable" household electric appliances, removing any unnecessary and complicated functions and retaining only essential functionality.
Business development Opens a Muji outlet in Shinjuku.
February: The Ryohin Award is introduced to recognize innovative product inventions (The prize is awarded in December).
April: Establishes Mujirushi Ryohin Singapore Pte Ltd.
July: Opens the Muji Tsunan Campground.
August: The Company s shares are registered on the over the counter market.
August: Initiates a campaign to reevaluate product pricing (average price reduction of 20% on 230 items).
Store development April: Muji Bugis Junction (162 m 2 , the first Muji store in Singapore)
September: Mujirushi Ryohin Tennoji (462 m 2 , in Osaka)
October: Mujirushi Ryohin Kohnandai Birds (859 m 2 , in Yokohama)
Number of items Apparel: 651 / Household goods: 1,813 / Foods: 578 (3,042 in total) Main products Argyle Pullover, Indian Cotton Hand Woven Garments, Aluminum Atomizer, Beech Unit Furniture, Refrigerator, Washing Machine, Vacuum Cleaner, Cordless Answerphone, Electric Jar, Oven Toaster, Rice Cooker, Olive Oil, Canned Sugarless Tea, Herbal Tea, Flavored Tea, Pasta Sauce, Genmai Rice Crackers, Mini Noodles 5 pcs Muji s advertising messages Argyle Pullover "Unique electric appliances" "What we have learned from India" "Commonly unique" "Product concept invitation Ryohin Award 95" "A family that loves to linger" Awards, etc. Wins the silver prize in the East Japan Railway s Poster Grand Prix 1995 for the signboard advertising the opening of Mujirushi Ryohin Shinjuku. / Wins the silver award for its apparel posters and catalogs for the autumn of 1994 and the merit award for the apparel catalogs for the winter of 1995 in the Art Directors Club 74 th National, 9 th International Annual Exhibition 1995. / Wins the 1995 Good Design Award in the educational products section for its Backpack for school children. / In the 37 th Annual All Japan Catalogs and Posters Exhibition, Muji receives an award from the Ministry of Finance s Director General of the Printing Bureau for its 1995 annual reports (both in Japanese and English), and an Beech Unit Furniture award from the MITI s Director General of the Consumer Goods Industries Bureau for five catalogs.
Muji Tsunan Campground Mujirushi Ryohin Kohnandai Birds.
