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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1992We put on sale the "Blue Muji" products to provide new products that are differentiated from the traditional Muji products in response to diversified consumer needs.
Business development "Blue Muji" products are put on sale as Muji products of even higher quality.
Store development May: Mujirushi Ryohin Shimokitazawa (165 m 2 , in Tokyo)
July: Mujirushi Ryohin Honatsugi (214 m 2 , in Kanagawa)
September: Mujirushi Ryohin Matsumoto Parco (125 m 2 )
November: Mujirushi Ryohin Maple Street (191 m 2 , in Tokyo)
Number of items Apparel: 254 / Household goods: 1,226 / Foods: 281 (1,761 in total) Main products Striped Ticking Fabrics, Ojiya Crepe Garments, Indian Cotton Madras Patterned Garments, Indian Cotton Seersucker Bed Fabrics, Crepe Bed Fabrics, MDF Furniture, Bath Salts, PP Photo Album, Colored Pencils, Craft Albums, Desk Diary, Shaft Drive Bicycle, Fish shaped Pancake with Bean Jam, Small Sponge Cake Muji s advertising messages "Commonplace... but unique" "Get out of the maze and find what you want" Awards, etc. Receives an award in the 31 st Annual JAA Advertising Concours for the magazine advertisement: "Plants feeling cool." MDF Chest Colored Pencils Desk Diary Mujirushi Ryohin Shimokitazawa Shaft Drive Bicycle Mujirushi Ryohin Maple Street.
