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Muji's Philosophy of 'No Brand Quality Goods'
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Career opportunities at Muji.
History of Muji.
HISTORY of MUJI.
19801981198219841985198619871988198919901991199219931994199519961997199819992000
1991We open the first overseas Muji store in London in partnership with Liberty Plc of the U.K.
Business development May: Establishes Mujirushi Ryohin Europe.
October: Establishes Mujirushi Ryohin Bermuda Ltd.
November: Establishes Mujirushi Ryohin Hong Kong Ltd.
Store development April: Mujirushi Ryohin Sagamiono (218 m 2 , in Kanagawa)
June: Mujirushi Ryohin Hachioji (140 m 2 , in Tokyo)
July: Mujirushi Ryohin Sunshine City (153 m 2 , in Tokyo)
July: Muji West Soho (155 m 2 , the first Muji store in the U.K.)
November: Muji Ocean Centre (291 m 2 , the first Muji store in Hong Kong)
Number of items Apparel: 227 / Household goods: 1,275 / Foods: 343 (1,845 in total) Main products Indian Cotton Hand Woven Dress / Trousers, Egyptian Cotton Towel, Indian Cotton Pleated Skirt, Jacob Wool High neck Pullover, Argentinian Wool Cardigan, Jute Bath Mat, Pile Towel Blanket, Mattress with Legs, Hand woven Indian Cotton Futon Cover, Wire Shelving, MDF Box, Squid Snack, Squid Cheese Snack, Canned Juice Muji s advertising messages "Maturity taste the time" "Taking the sea in your body" Wire Shelving "Made from cotton and flax feeling wide awake" "100% cotton feeling as comfortable as sleep" "The hand of India the eye of Japan" "The Muji Shirt Shop We have your size!" Awards, etc.
Receives the Chairman s Award in the 30 th Annual JAA Advertising Concours. / Wins the 42 nd Annual National Calendar Competition, sponsored by Insatsu Jiho Co., Ltd. Mattress with Legs Episode at the opening of "Muji West Soho" (By Ewan Douglas, Ryohin Keikaku Europe) The small store in Soho soon became popular and a lot of magazines published featuring articles on the store some across two page spreads.
It was people living in London and working in the creative, Argentinian Wool Cardigan marketing, and media industries who first paid attention to Muji stationary and storage goods.
They became regular customers of the store.
Muji Ocean Centre Muji West Soho.
